Pemberton gives 500 backpacks to Madison families at school giveaway

Pemberton Personal Injury Law Firm handed out 500 backpacks filled with school supplies at its second annual Back to School Backpack Giveaway on July 10 at Brittingham Park in Madison. The free event drew hundreds of attendees and added free activities, prizes and a visit from UW quarterback Colten Joseph.

Why it matters: - The giveaway aimed to reduce back-to-school costs for Madison families. - The event added free supplies, activities and prizes to a community gathering that cost families nothing. - The law firm framed the event as part of its broader support for Wisconsin families beyond legal work.

What happened: - Pemberton Personal Injury Law Firm hosted its second annual Back to School Backpack Giveaway on July 10, 2026, at Brittingham Park in Madison, Wisconsin. - The firm distributed 500 backpacks filled with school supplies to children and families across the Madison area. - The free event ran from 3 p.m. to 5 p.m. and drew hundreds of attendees. - Families also got face painting, balloon artists, music, games and Kona Ice. - University of Wisconsin quarterback Colton Joseph appeared at the event, signed autographs and met with attendees.

The details: - Children could win free bicycles and helmets. - Families could take home coloring and art kits. - Attendees also received Pemberton merchandise at no cost. - The giveaway followed the firm’s inaugural event in 2025. - Pemberton Personal Injury Law Firm serves individuals and families in Madison and across Wisconsin. - The firm handles car accident, truck accident, motorcycle accident, wrongful death and other personal injury cases. - William Pemberton, founder and CEO, said sending kids back to school should not be a burden on families. - William Pemberton also said the giveaway was the firm’s way of thanking the Madison community for its support. - More information is available on the firm’s website or by calling (608) 448-6242.

Between the lines: - The event blends community outreach with local brand visibility for a law firm built around personal injury work. - The second-year expansion suggests the giveaway is becoming a recurring Madison-area charity effort. - A local sports figure added reach and attention beyond the immediate attendees.

What's next: - The firm is likely to continue community-facing efforts that reinforce its local presence. - Families seeking legal help can contact the firm for a free case evaluation. - The giveaway model could return again next summer if the annual pattern continues.

The bottom line: - Pemberton used a school-supply giveaway to meet an immediate need for Madison families while strengthening its ties to the community.